01. Product Design
Bringing a product to life is an artistic process, demanding continuous creativity and market attunement.
02. Development
Crafting a product's journey is a dynamic endeavor, requiring ongoing innovation and market adaptability.
03. Branding
Branding entails weaving curiosity and passion into a cohesive narrative that defines the essence.
04. Visual Identity
Creating a visual identity involves an immersive process, blending creativity with strategic design elements.
05. Creative Direction
Creative Direction involves crafting a unique vision that aligns diverse elements into a coherent narrative.
06. Lighting Design
Lighting Design blends technical knowledge and creativity to enhance spaces, transforming how they are experienced.
Manifesto:
The fast-paced production cycle increasingly confronts modern humans with objects, each going in its own direction. For me, design is not about creating something out of the blue; rather, it’s about improving and enhancing existing objects, which is why I have chosen to be a designer. Through the creative improvement of objects, I discover new products and projects, and I strive to define a unique path for each, so their character’s stands out amidst the flood of identical productions.
Works
Latest News
I’m an independent designer involved in various projects, and I aim to share the latest updates with you through my blog.
June 27, 2024
In collaboration with Sabzefalak:
Behrouz Koohzad is the founder of the brand Sabz-e-Falak and a close…
June 27, 2024
Developing the Narahat Lamp:
I am currently expanding the Narahat table lamp into a family that…
June 26, 2024
Good News of a Design Nature:
My collaboration with Studio Ra began with the Mammut project. After…




































