Alchemist Creative Direction

In the creative direction for the Alchemist project, the focus was on generating materials for the website, brochures, and posters rather than purely artistic elements. For each medium, I planned a specific photo with an appropriate arrangement. Drawing inspiration from the diagonal line in the Alchemist logo, I instructed the photographer to turn this diagonal line into a lighting element and use it in some of the photos. Finally, much like my other projects, we created a Selective Color layer in Photoshop and applied it to all the photos to ensure a distinct color identity for the project output.