Sipal Creative Direction

When working on the Sipal project, the brand was still emerging and striving to highlight that its products were handcrafted with unique designs while meeting the quality standards of industrial leather goods. In photography, my aim was to emphasize the high quality and meticulous craftsmanship of the products through detailed shots, creating an industrial feel in the photos. Since most of the images were for Instagram, I used colored backgrounds and thoughtful arrangements to create a warm atmosphere, fostering a closer, more personal connection between the audience and the producer, ensuring the identity of the maker wasn’t overshadowed by the brand name.