This project included editorial photography of selected products as well as the production of the brand’s first promotional video. Beyond showcasing the products, the video needed to communicate the story, atmosphere, and identity of the brand.

After two interview sessions with the founders and the development of the brand story by a copywriter, I began writing the screenplay. To make the narrative more engaging and accessible, I decided to incorporate voice-over narration. Each sentence of the script was translated into a specific mise-en-scène and eventually developed into a complete visual storyboard.

I also decided to use AI-generated visuals to create a 30-second opening sequence — a condensed introduction to the three-minute film — designed to capture attention within the first moments and encourage viewers to continue watching.

The project was filmed over three days with an eleven-person crew, while the editing and color grading process took approximately two weeks. The editorial photographs were also captured during filming and across the same locations.