About Mohacut:
In 2016, I founded the Mohaka Studio to showcase the handmade lamps I created. Over the next three years, I shifted my focus twice, transitioning from designing and crafting handmade lamps to mass-producing furniture and lighting. However, with the onset of the COVID-19 pandemic, I decided to close down my workshop, retaining only a small portion for prototyping. I made a conscious decision to dedicate myself entirely to design, which has always been my primary passion, and to steer clear of the production and sales processes. Even though I no longer handle production, I continue to integrate the insights and experiences gained from those aspects into my design work.
I renamed the studio to Mohacut, and since 2020, I have been working as an independent designer. Over the past four years, I have participated in a variety of projects, learning and experiencing a great deal. Despite this, my eagerness to engage in new projects with fresh challenges and concerns has only grown day by day.
Products Design:
Product design and development is the field where I have the most experience and interest. I believe a product is a living entity, and every stage of its creation—from the initial idea and modeling to finding a manufacturer, negotiating, final production, and market launch—requires creativity. Much like a child we bring into the world, every product, despite all the planning and forecasting, follows its own unique path, especially once it enters the market. Even though it seems to move away from you as a designer, it still needs ongoing attention and reassessment. This process requires a lot of flexibility until the product finds its place and matures. In my view, every product always has the potential for improvement and development, and I am always eager to ask:
What if…?
Branding:
Since the establishment of Mohaka Design, driven by curiosity and passion, I handled all the branding stages myself, from photography and graphic design to writing the brand strategy. When the lockdown began, I enrolled in an online course for the Adobe Creative Cloud suite and started immersing myself in the fields of advertising and branding. The Alchemist project was an exceptional opportunity to apply all my newly acquired knowledge, and over the course of a year, I gained invaluable experience through this endeavor.
Creative Direction
After years of handling all the branding steps myself, when I began working on the “Summer 2021 Mohacut Catalog,” I devised a concept and assembled a team comprising a photographer, a copywriter, and a graphic designer. This placed me in the role of art director, and my previous experiences greatly aided me in this new capacity. This journey extended with my work on the SIPAL Studio (a handmade leather accessories brand) and ALCHEMIST (a musical instrument manufacturer and online store). Each of these projects provided opportunities to leverage my skills and further expand my expertise in creative direction.
Lighting design:
Since my time working as an architect, lighting design has always been a captivating aspect of projects for me. I would often explore catalogs from various brands and visit their stores to examine the quality of light their products offered. As I transitioned into design, this fascination grew even stronger. I made it a habit to purchase every new light fixture that came to market, disassembling each one to understand its structure.
Despite my growing interest and knowledge, I never considered myself a lighting designer. Even when my friend suggested taking on the Guardian of Mammut event project, I was initially hesitant. However, after the first meeting with the clients, I was pleasantly surprised by their enthusiasm and positive feedback regarding my extensive understanding of lighting and various fixtures.
Their response encouraged me to accept the project. The successful completion of the Guardian of Mammut event led me to undertake the Studio Fara project, further solidifying my expertise and confidence in lighting design.
